The Korea Professional Football Association, Korea SEVEN, and Sanrio Korea have joined forces to host the ‘FC Seventeen Eleven with K League × Sanrio Characters Pop-up Store’. The pop-up store will be open for 24 days from the 19th of this month to the 11th of next month in the atrium and World Park Square on the 1st floor of Lotte World Tower in Jamsil, Seoul. The detailed schedule can be found on the official Instagram account of the K League or the official K League application ‘Kick’.
The KFA has been conducting various joint marketing programs since signing business agreements with Korea Seven in October last year and Sanrio Korea in June this year, and the pop-up stores are designed to provide soccer fans with a different experience and enjoyment. Through the pop-up store, the KFA plans to raise the brand awareness of the K League and its clubs, as well as attract potential customers such as MZ generation, 카지노사이트 추천 female customers, and family fans.
The theme of the pop-up store is ‘Enjoying K League with Sanrio Players at FC Seventeen Eleven Stadium’, and the interior located in the atrium on the first floor is decorated in the form of a player locker room, while the outdoor World Park plaza is made into a soccer field where you can participate in various events.
The indoor pop-up store is open daily from 10:30 a.m. to 10 p.m. and sells a variety of products such as jerseys, mufflers, dolls, and luggage made in collaboration with K League and Sanrio characters. There is also a photo booth where you can take pictures with Sanrio Characters wearing the jerseys of each K League club.
The outdoor pop-up store will be open from 10:30am to 9pm. It will feature a large Hello Kitty photo booth and a Sanrio Characters back wall with the jerseys of each K League club. In addition, various events will be held during the pop-up store, including a children’s and women’s soccer clinic with K-League legends, K-League group viewing and live streaming, and an auction of Team K-League memorabilia.