Officials from overseas travel agencies pose in front of Seoul Hiking Tourism Center in Jongno District, Seoul, during their visit to Seoul from April 29 to May 2. Courtesy of Seoul Metropolitan Government

The Seoul Metropolitan Government is taking proactive steps to entice more international tourists, inviting officials from overseas travel agencies to craft tailored tourism products targeting the younger generations.According to the city government and Seoul Tourism Organization, Monday, six officials representing overseas travel agencies from five countries — China, Malaysia, Singapore, Thailand and the Philippines — visited Seoul from April 29 to May 2 for a preliminary exploration tour of the city.

The trip was part of a strategic initiative by the city government aimed at fostering B2B partnerships with major international travel agencies. This aims to showcase the city’s unique attractions while providing active backing for the creation and implementation of travel agencies’ tourism products within Seoul.Since 2016, the city has signed business agreements with 45 travel agencies from 22 countries, including key markets in the tourism sector like China, Japan and Southeast Asia, as well as emerging regions such as Europe, the U.S. and the Middle East.This strategic maneuver has laid the groundwork for a robust collaboration framework aimed at bolstering Seoul’s global tourism appeal and ensuring its competitiveness in the international tourism market.Following the recent inaugural Seoul Fam Tour, the city plans to host two additional pre-exploration tours in June for travel agencies from Europe, the U.S. and 온라인카지노 Middle Eastern nations, and in September for those from Taiwan, Hong Kong and Japan.

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